Communicating the Future: How AI Is Transforming the Way We Connect
We’re living in one of the most transformative moments in modern history—where artificial intelligence isn’t just changing how we work, but how we communicate.
As someone who’s spent over a decade in strategic communications, I’ve seen firsthand that technology alone doesn’t drive change—people do. The real power of AI lies in how it helps us communicate smarter, operate faster, and connect more deeply with the audiences we serve.
My work as a mission-driven Strategic Communications Leader centers around one core belief: Thoughtful communication is the bridge between people and progress.
With a background in public administration and 10+ years leading initiatives across government, healthcare, and nonprofit sectors, I help organizations harness the power of AI in ways that are ethical, intentional, and human.
Making AI Human
I specialize in translating complex AI concepts into clear, compelling stories that build trust, drive adoption, and make innovation accessible—especially for communities that have historically been left out of the tech conversation.
Because at the heart of every great innovation is a human story. And when we communicate those stories with care, we make technology not just more understandable—but more equitable.
Building Bridges, Not Barriers
From developing AI communication strategies to leading cross-functional initiatives, my work sits at the intersection of technology, creativity, and equity. Whether it’s helping teams align on an AI roadmap or crafting narratives that inspire responsible innovation, I believe every message has the potential to shape understanding—and, ultimately, shape the future.
The Future Is Collaborative
AI is not here to replace human connection—it’s here to enhance it. But that only happens when we approach it with empathy, transparency, and strategy.
So as we navigate this next era of technology, let’s remember: AI can automate a process, but only people can build trust.
Let’s use AI not just to make things faster—but to make them fairer, clearer, and more human.
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When We Stop Reading, We Stop Thinking—And That’s a Public Health Issue
We often think of literacy as the ability to read a book, sign a form, or help a child with homework. But literacy is far more than a schoolhouse skill — it is a social determinant of health. When literacy declines, our collective capacity to think critically, make informed decisions, and advocate for ourselves also declines. And the ripple effects on public health are profound.
Literacy and Health Outcomes
The data is clear:
54% of U.S. adults read below a sixth-grade level. (National Center for Education Statistics)
Individuals with limited literacy are more likely to experience chronic conditions and struggle to manage them effectively. (Centers for Disease Control and Prevention)
Low health literacy is associated with higher rates of hospitalization, limited use of preventive services, and even reduced life expectancy. (National Institutes of Health)
In other words, literacy determines whether a patient understands a prescription label, interprets test results, or navigates a healthcare system designed around complex forms and digital portals.
Literacy Is Thinking
Literacy is not simply decoding words. It is the foundation of critical thought: connecting ideas, weighing evidence, questioning assumptions. When literacy erodes, so too does our ability to analyze, problem-solve, and resist disinformation. Public health campaigns depend on communities being able to process and trust health guidance. Policy reform requires citizens who can engage with complex information. Without literacy, the connective tissue between knowledge and action begins to fray.
More Than an Education Problem
We tend to treat literacy as an education issue — the responsibility of schools, teachers, or parents. But literacy is a matter of public health and equity. Communities with higher literacy rates are healthier, more resilient, and more engaged in civic life. Conversely, communities with low literacy carry disproportionate burdens of disease, healthcare costs, and social instability.
Where We Go From Here
Healthcare organizations must communicate in plain language, making health information truly accessible.
Employers and nonprofits should invest in adult literacy and workforce development programs.
Individuals can cultivate habits of deeper reading and critical engagement — not just with books, but with the information that shapes our daily lives.
Literacy is infrastructure. It underpins health outcomes, economic stability, and civic engagement. Protecting and strengthening literacy is not optional; it is essential to public health.
The Power of Narrative in Public Health: Because 'Data' Alone Doesn’t Make Anyone Cry
Public health campaigns don’t always have the best reputation for being, you know… captivating. Most people hear “public health initiative” and immediately picture a government-issued brochure featuring a stick figure sneezing into its elbow.
But here’s the truth: public health is full of drama, heart, suspense, triumph, and yes—plot twists. It’s basically prestige TV, but with fewer scandalous affairs and more vaccination drives.
And what makes it all work? One word: storytelling.
Because Without a Story, It’s Just a Spreadsheet
Look, I love data. I love charts. I love a good dashboard with toggles and color-coded indicators that scream “I am a Very Important Public Health Professional.” But data without context is just… noise.
If you want people to care—like actually care—you have to connect the dots between the numbers and the humans they represent. That’s where storytelling comes in.
Instead of saying, “Childhood obesity rates are up 12%,” you say: “Meet Jayden. He’s 9, loves basketball, but doesn’t have a safe place to play or access to healthy meals. Here’s how we changed that.”
BOOM. Now people are listening. Now people want to help. Now people understand the why behind the work.
Storytelling is the Bridge Between Outcomes and Action
Every successful public health campaign has a strong narrative arc:
The Setup: What's the issue? Who is it affecting?
The Stakes: What happens if we don’t act?
The Hero: Surprise—it’s not the organization. It’s the community.
The Resolution: Real change, real lives impacted, real results.
Sound familiar? Yep—it’s a rom-com formula. And it works in health comms too.
When we tell stories that center people, not programs, we shift public health from being “over there in some agency” to being “right here in our neighborhood.”
Some Quick Tips from Your New Public Health Bestie
Put a face to the facts. Stats are great. But give me a name, a quote, a moment. That’s what sticks.
Stop using words no one says out loud. “Comorbidities,” “morbidity,” and “intervention” are not dinner table vocabulary. Use human language, please.
Elevate community voices. Don’t speak for people. Let them speak. Your job is to listen, capture, and amplify.
Show the journey. Public health change doesn’t happen overnight. Document the evolution—before, during, and after. Show the mess. That’s where the magic is.
Public Health is Personal—Make the Messaging Match
At the end of the day, we’re not selling soda or sneakers. We’re talking about people’s lives, their families, their futures. That deserves storytelling with heart, nuance, and authenticity.
So the next time you’re tempted to slap a chart on a slide and call it a campaign? Pause. Breathe. Find the story in the data. Because when you lead with narrative, you don’t just inform—you inspire.
And isn’t that what public health was always meant to do?
Why Every Government Agency Needs a Comms Strategy—Not Just a Website
Spoiler alert: A static homepage is not a personality.
Let’s be real for a second: just having a government website is like showing up to a potluck with napkins. Technically, yes, you're participating. But is anyone excited you’re here? Is anyone talking about your contribution? Not likely.
In a world where public trust in institutions is on life support and misinformation moves faster than your aunt in a Black Friday line at Target, a sleek homepage and a few press releases are not enough. What every government agency—local, state, federal—actually needs is a communications strategy. Yes, a strategy. Not a reaction. Not a templated newsletter. An actual, living, breathing, intentional plan to engage people.
Here’s why.
1. The Public Isn’t Psychic
You might be doing incredible work—launching programs, offering services, creating policies that could actually help people. But if no one knows about it? If the only way to find out is through an outdated FAQ page buried six clicks deep? You might as well be whispering into a void.
A strategy ensures your message doesn’t just exist—it gets heard. It takes into account who you're talking to, what they care about, where they’re scrolling, and how they absorb information. Because let’s be honest: most people aren’t looking for updates from a Department of Anything. They’re looking for relevance. You need to meet them where they are, not where your org chart says they should be.
2. Crisis Comms Shouldn’t Be Your Only Comms
If the only time your agency shows up is during a crisis, congratulations—you’re officially “that friend” who only texts when they need something. People remember that energy. And they don’t like it.
A real strategy means you’re communicating consistently, not just when the building’s metaphorically (or literally) on fire. It builds trust over time so that when emergencies do happen, your audience actually listens—because you’ve earned it.
3. Reactive Messaging is a PR Hangover Waiting to Happen
Without a strategy, every response becomes a scramble. Misinformation spreads. Narratives get hijacked. And suddenly your team is doing reputation triage instead of proactive engagement.
A strong comms strategy is like Spanx for your messaging. It smooths the bumps, holds everything together, and gives you confidence when you step out into the world. It sets the tone before others do it for you. And that, my friends, is priceless.
4. Your Website is a Tool, Not the Strategy
A website is where your information lives. A strategy is how it moves. It's what guides your content calendar, shapes your outreach, fuels your campaigns, and helps you talk like a human—not a bureaucratic bot who graduated top of its class in Passive Voice.
So no, launching a “modernized website” isn’t the flex you think it is. It’s step one. The real work starts when you use that platform to connect.
5. People-Centered Strategy = Policy in Action
If you want your policies to work, they need to land in the hands, minds, and hearts of the people they’re meant to serve. That means plain language. Cultural fluency. Accessible formats. Thoughtful outreach. Strategic partnerships. Follow-up. Follow-through.
In short: don’t just talk at people. Talk with them. A real strategy helps you do that.
Final Thoughts (a.k.a. The “Too Long; Still Worth Reading” Recap)
Government agencies can’t afford to treat communication as an afterthought. A comms strategy isn’t fluff—it’s infrastructure. It’s how trust is built, how services are accessed, and how impact is measured. And honestly? It’s how you stay relevant in a world with the attention span of a TikTok.
So yes, revamp your website. Make it mobile-friendly. Add a chatbot if you must. But also: hire that strategist. Fund that comms team. Plan your campaigns. Listen to your community. And maybe—just maybe—become the kind of agency that people want to hear from.
You’ve got important work to share. Make sure the story gets told right.
Marketing is Public Service—If You’re Doing It Right
Explore how storytelling drives access, equity, and behavioral change
Let’s get one thing straight: marketing isn’t just about catchy taglines, polished Instagram grids, or making the font on a PowerPoint deck pop. (Although let’s be honest, a good font can change lives.) At its core, marketing—when done right—is public service. It’s communication with purpose. It’s storytelling with a backbone. It’s not just what we say—it’s how we show up for people.
If you think marketing is just a glossy megaphone for selling things, I’m here to lovingly shake that snow globe. Because the best marketing doesn’t sell—it serves. It helps people understand their options, make informed decisions, and feel seen in a world that often doesn’t bother to look twice.
The Hero of the Story Isn’t You—It’s Them
Great marketing doesn’t spotlight the organization—it spotlights the audience. Your job isn’t to parade your brilliance around like a Homecoming Queen. Your job is to make people feel like they belong, like their experiences matter, and like they’re not alone.
Want people to sign up for health services? Help them see themselves in your campaign—down to the dialect, hairstyle, or cultural reference. Trying to increase voter turnout? Don’t just post about dates and deadlines—talk about the auntie who brought snacks to the polls, or the teen who canvassed their neighborhood between shifts at Target. Human stories work because we’re wired for connection, not cold data.
Access Isn’t Accidental
Equity and access don’t just magically show up because you posted a flyer in three languages. If your marketing plan doesn’t include historically excluded communities, it’s not a strategy—it’s a decorated excuse.
Whether you’re in healthcare, education, housing, or civic engagement, you should be asking:
Who isn’t seeing this message?
Who can’t understand it?
Who doesn’t trust it—and why?
Inclusive marketing means doing your research, sitting in community meetings, paying people for their lived expertise, and reworking your campaigns until the folks you’re trying to reach feel like you actually get them.
Behavioral Change Isn’t Sexy, But It’s the Assignment
The real power of marketing lies in its ability to change behavior. And I don’t mean “get them to buy that toothpaste with the fancy lid.” I mean life change. The kind that gets someone to go to their first therapy appointment. Or schedule a mammogram. Or apply for a grant. Or talk to their kid about vaping.
That kind of shift doesn’t happen with scare tactics or pixel-perfect infographics. It happens when someone sees a story that feels true. When they feel empowered, not judged. When the message feels like it came from someone who’s been in their shoes—not someone waving down from a conference room window.
TL;DR?
Marketing is about people. It’s a love letter to community. A PSA wrapped in warmth. A tool that, when used with intention, can open doors, build trust, and actually make someone’s day better.
So yeah. If you’re doing it right? Marketing is public service.
Now go forth and adjust your font size—but also your perspective.
The Secret Sauce of Great Marketing? Empathy. (And Yes, Probably Waiting Tables)
If you've never had to deliver a medium-rare steak to a table that swears they asked for medium-well (they didn’t), you haven’t truly met the gods of patience. And if you've never smiled through your molars while being snapped at over a lukewarm cappuccino, then buckle up, because you may be missing one of the most valuable crash courses in marketing, humanity, and humility.
This is where The Bear gets it so heartbreakingly right. Watching that show feels like attending a therapy session for every former server, line cook, barista, or bartender who’s ever tried to keep it together during a Sunday brunch rush. It reminds us that the service industry isn’t just about food—it’s about feeling. It’s about care.
Anthony Bourdain, patron saint of culinary grit and emotional honesty, once said:
"You can always tell when a person has worked in a restaurant. There's an empathy that can only be cultivated by those who've stood between a hungry mouth and a $28 pork chop."
First of all—poetry. Second of all—truth.
Empathy Is the Ultimate Marketing Tool
We marketers love to toss around words like “customer journey” and “human-centered design” like they’re fresh out of a TED Talk. But real empathy? The kind that comes from making eye contact with someone who hasn’t eaten in twelve hours and just wants their damn fries? That’s something else entirely.
Working in a restaurant teaches you how to read people. Not with data or analytics, but with your gut. You learn when someone’s about to complain before they even speak. You anticipate needs. You finesse your tone depending on the vibe. You care. These are not soft skills. These are power moves, and in the world of marketing, they are everything.
Marketing is Just Storytelling... with a Side of Fries
If you've ever pitched a campaign idea to a client who doesn't get it, that’s basically the same as explaining the day's specials to someone who’s already decided they're mad. You need charm. You need timing. You need to be five steps ahead. You need... restaurant brain.
The best marketing campaigns don’t just speak to people; they speak for them. And that only comes when you’ve practiced empathy over and over again—in real-time, with real people, under real pressure.
Your Next Hire? Maybe Someone Who’s Done a Double Shift
Let’s be honest, half of the folks with “strong interpersonal skills” on LinkedIn would spontaneously combust if they had to bartend a wedding. But service industry vets? We already know the dance. We know how to be on, how to hustle, how to pivot. We don’t just say “team player”—we mean it, because we’ve lived it. At 11PM. Covered in someone else’s marinara.
More Restaurants. Fewer Whiteboard Brainstorms.
With all due respect to every overpriced marketing seminar I’ve ever attended (and the hotel coffee I choked down while attending it), nothing compares to what I learned as a hostess during Saturday night dinner service. Or a barback on New Year’s Eve. Or a café manager trying to fix a jammed espresso machine with one hand and calm down a caffeine-deprived customer with the other.
So here’s my wild idea: If we want to build better marketing teams, let’s stop filtering resumes by Ivy League schools and start asking: Have you ever worked the brunch shift at a diner? If the answer is yes, hire them immediately. And give them a raise.
Because the best marketers? They’ve already mastered the art of service. Now they just have better shoes.
Now if you'll excuse me, I need to go emotionally recover from remembering the time I had to comp a crème brûlée because someone’s date ghosted them mid-meal.
The Future of Immersive Content in Healthcare: Less Boring Brochures, More "Wait, This is a Hospital?!" Moments
Okay, let’s get one thing out of the way: the healthcare sector isn’t exactly known for its thrilling content. (I mean, shout out to the PowerPoint that just said “PATIENT EXPERIENCE” in Arial 12 for 47 slides.) But that’s about to change.
Because immersive content—the type that makes people feel something, not just skim a pamphlet out of guilt—is the future. And yes, that future includes hospitals.
✨Let’s Talk About the Vibe Shift
People don’t want to be lectured. They want to be engaged. They want experiences that show them, not just tell them.
Think about it—when’s the last time you remembered anything from a patient portal notification? Now imagine instead you walked into a waiting room and were guided through your treatment journey by an interactive display or calming immersive light installation that explains procedures through storytelling, visual metaphors, and sound therapy. Boom—connection made. Stress levels lowered. And you actually remember what was said.
💡Immersive Content in Healthcare Isn’t Just “Cool”—It’s Necessary
Healthcare is emotional. Scary. Confusing. Immersive content humanizes the system and builds trust.
Here’s what’s coming down the pipeline (and yes, you should be excited):
AR & VR for Empathy: From helping med students “feel” what it's like to have dementia, to letting a heart patient preview recovery exercises via virtual walkthrough—this is not science fiction, it’s patient empowerment.
AI-Generated Visual Storytelling: Goodbye generic stock photos. Hello hyper-personalized narratives that show real patient journeys, real success stories, and digital content so good it could win a Webby. (Yes, even hospitals can win Webbys. I checked.)
Immersive Brand Experiences: Picture a NICU welcome kit that isn’t just paper and policy, but a projection-mapped intro to the care team, soothing sounds to ease parental anxiety, and a digital scrapbook that updates in real-time with baby’s milestones. That’s brand intimacy.
🩺 But Will My CMO Approve This?
Yes, Karen. Because immersive content doesn’t just look good—it works.
✅ It reduces patient anxiety ✅ It increases comprehension (especially for people who don’t speak “doctor”) ✅ It boosts satisfaction and loyalty—which, yes, matters in an era of healthcare consumerism
Hospitals, it’s time to trade sterile for sensational. Let’s stop playing catch-up and start leading the storytelling revolution in healthcare.
Final Prescription:
If you're a healthcare marketer, designer, strategist—or you just happen to have a stethoscope and an opinion—here’s your call to action:
📍Invest in immersive content 📍Prioritize patient emotions and cultural context 📍Stop using clip art lungs. Just… please stop.
Because the future of content in healthcare isn’t flat. It’s felt.
What HOKA Got So Right with Healthcare (And Why the Rest of Us Need to Catch Up)
Let’s talk about something that rarely gets to be both stylish and medically sound: orthopedic shoes. Or in this case—HOKA.
Now, before you roll your eyes and say, “Quinnee, I’m not a runner,” let me stop you right there. HOKA isn’t just for marathoners with a podcast and a foam roller. This brand managed to do the impossible: they made footwear that’s adored by geriatric nurses, Gen Z walkers, TikTok fashion girlies, orthopedic surgeons, and your aunt with plantar fasciitis—and they made it cool.
So… how did they do it? And why should healthcare marketers be taking notes like it’s a masterclass?
1. They Made "Comfortable" Feel Aspirational
Let’s be real: for years, healthcare shoes were giving “mall cop” energy. But HOKA said, “What if maximum cushioning could look like a New Yorker tote bag had a baby with a moon boot?” They took what healthcare workers actually need—support, shock absorption, durability—and made it chic. They didn’t just market to nurses and doctors… they listened to them.
In a world where so much of healthcare marketing still feels like a cold handshake, HOKA gave us a hug (with arch support).
2. They Built a Brand on Empathy
You can’t fake authenticity when your audience spends 12+ hours on their feet, advocating for patients during a global pandemic. HOKA leaned in. They featured real medical professionals in their campaigns—not actors with suspiciously clean scrubs. They didn’t just market comfort, they championed the people who needed it most.
That’s not just branding. That’s belonging.
3. They Found Their Healthcare Tribe—and Loved Them Out Loud
Instead of chasing every market, HOKA found their people: frontline heroes. Healthcare pros. Medical students trying to survive clinical rotations without a limp. And they showed up for them—through design, marketing, and community partnerships.
Healthcare doesn’t just want performance. It wants purpose. And HOKA laced up and delivered.
4. They Turned Utility Into Culture
Raise your hand if you’ve ever heard, “Oh, those are HOKAs?” in the wild. That’s brand culture, baby. They’ve made it so that wearing HOKA in the hospital halls is the equivalent of being “in the know.” A quiet flex that says, “Yes, I care about my lower back and I read reviews.”
Imagine if we applied that to every touchpoint in healthcare branding—products, services, even patient comms. Make it cool to care.
Final Thought (a.k.a. The Mic Drop 🎤)
In a world where healthcare often feels exhausting, clinical, and let’s be honest—very beige—HOKA gave us color, comfort, and connection. And they didn’t do it by shouting. They did it by listening, by leading with empathy, and by designing with purpose.
So to every healthcare marketer, brand strategist, and wellness start-up founder: the lesson is clear.
If your solution doesn’t feel like a hug and look like a dopamine hit, you might want to go back to the drawing board. Or better yet, take a walk—in a pair of HOKAs. Which I would love by the way.
Beyond the Scroll: What’s Actually Next in Digital Marketing (Spoiler: It’s Not Just Another App)
Okay, so we’ve officially hit the point where everyone has a website, a mobile app, a TikTok dance challenge, and a newsletter that lovingly ends with “Thanks for being part of our journey 💕.” Cute? Yes. Effective? Sure. But darling, if you think that’s the endgame for digital marketing, you’re about to get left on “read” by the future.
Let’s talk real digital glow-up: The future of digital marketing isn’t just about another sleek website or Instagram carousel. It’s about stepping beyond the screen into realms that once belonged exclusively to science fiction and video game nerds (hi, I see you).
✨ 1. Welcome to the Age of Hyper-Personalization (a.k.a. Marketing That Knows You Better Than Your Mom)
Imagine a campaign that doesn’t just know your name, but knows when you’re likely to open your emails, what latte flavor you’re lowkey craving, and how to recommend a product before you even know you need it. That’s not magic, that’s AI-driven predictive analytics and automation. And no, it’s not creepy—it’s customized luxury at scale. Think of it like your own marketing butler, minus the tuxedo.
🕶️ 2. Augmented & Virtual Reality: Because Static Ads Are So 2019
AR and VR aren’t just for teenage gamers or metaverse real estate agents. Brands are already giving us the “try before you buy” experience without us leaving the couch. Want to see how that velvet couch looks in your studio apartment or test-drive lipstick without a trip to Sephora? It’s happening. And yes, we love a low-effort, high-reward experience.
🔍 3. Data, But Make It Ethical
Let’s get real—your audience is savvy. They know when they’re being tracked, manipulated, or treated like a walking data point. The future is less “gotcha!” and more “we respect you and your privacy, bestie.” Transparency, consent, and ethics are the new KPIs. Because no one wants to go viral for a data breach. (Looking at you, unnamed giant tech platform.)
📈 So What Now?
As marketers, creatives, and digital divas—we have a choice. Stay comfy with carousel posts and click-throughs, or embrace the immersive, intelligent, and intimate future of marketing. The brands that win tomorrow are already thinking about what their content feels like, not just what it says.
And honestly? That’s the kind of digital future I want to RSVP “Yes” to—with a killer outfit and a personalized AR filter, of course.
💡Now for the folks multitasking in 47 tabs: The future of digital marketing is immersive, intelligent, and deeply personal. We’re moving past platforms and into experiences. Powered by AI. Anchored in ethics. Driven by empathy.
Now go forth and market like it’s 2035. 💅
Bright Colors, Bold Fonts, and Big Promises: What ZOHRAN’s Campaign Branding is Telling New York
If you’ve been in New York recently—or just cruising Instagram—you’ve probably seen the campaign posters that scream “ZOHRAN.” Literally. All caps. Primary colors. The kind of palette that makes you think of street art and 90s Nickelodeon more than political dysfunction.
So naturally, I had to dig deeper.
What is ZOHRAN selling with this campaign branding? Is it matching the vibe of his platform? Is it giving “man of the people” or is it more “cool professor who quotes bell hooks on his podcast”? Let’s decode this, design nerd-style.
🎨 The Branding: Retro Pop with a Purpose
Let’s start with the look. The deep cobalt blue and saturated orange is not subtle. It’s the political branding equivalent of wearing a tracksuit in a sea of gray suits. And honestly? We love it.
The bold, almost comic-book typography says: “I’m not here to play the same old political game.” The slight vintage edge nods to nostalgia, but in a way that feels reimagined—like, "Hey, remember when people could afford to live here?"
Even the “Vote June 24” circle feels more zine culture than glossy political machine. It's very “printed in a basement by activists,” which... may actually be true. (Respect.)
🧠 The Messaging: Believability & Vibe Check
The slogan: “FOR A NEW YORK YOU CAN AFFORD.”
This isn’t “Hope” or “Yes We Can” fluff. This is practical, pocket-level messaging. It speaks directly to the girl working two jobs in Bed-Stuy, the barista side-eyeing her $2,400 studio in Ridgewood, and yes, the grown adult still living with roommates because Trader Joe’s rent isn’t Trader Joe’s prices.
This isn’t an identity campaign. It’s an affordability campaign.
His branding isn’t asking you to believe in a dream. It’s asking you to demand a receipt from your landlord.
🧩 Does the Branding Match the Platform?
If you Google ZOHRAN (and I did), you’ll find a democratic socialist, city councilmember, and fierce advocate for working-class New Yorkers. Tenant rights, police accountability, climate justice. He’s not trying to be the cool centrist with dad jokes. He’s not giving “aspirational billionaire” like some mayors we’ve seen.
So, the branding? It fits. It’s bold, it’s anti-establishment, and it looks like it costs $20 and a lot of heart—versus $200K and a branding agency that does Fortune 500 CEOs.
ZOHRAN isn’t just marketing a candidate. He’s marketing a mood.
✨ Final Thoughts (Cue “The Office” Theme)
Honestly, this campaign branding feels believable because it doesn’t feel polished to death. It feels like it was made by someone who gets it. Someone who’s actually been to a rent strike. Someone who doesn’t think Brooklyn ends at Barclays.
It’s grassroots, it’s gritty, and it’s actually kind of fun. And in a city where everything feels like it’s either being torn down or turned into a Chase Bank, a little fun is revolutionary.
So yes, I believe in ZOHRAN’s brand. Because it doesn’t feel like a brand. It feels like a call to action—with the energy of a mixtape cover and the urgency of your ConEd bill.
What do you think? Are we entering the golden age of graphic design in grassroots politics? Or is this just another case of good fonts, bad policies? (So far, it’s not.) Let me know in the comments.
Let’s Be Real—ChatGPT Can Do Way More Than Write Your Social Media Captions
So here’s the thing. When ChatGPT burst onto the scene, marketers did what we always do when faced with new tech:
Gasped.
Made a Canva graphic about it.
Added it to a pitch deck.
Used it to write a headline like “10 Spring Refresh Tips for Your Brand Voice.”
And while that’s all fun (seriously, I love a good seasonal caption), it’s time for a little tough love: you’re barely scratching the surface.
Let’s talk about using ChatGPT for marketing beyond captions, blog post intros, and the occasional “Happy International Coffee Day ☕” tweet.
Because—spoiler alert—it’s not just a content monkey. It’s the CMO whisperer, the audience psychic, and if you feed it the right prompts, it’s practically Don Draper without the cigarette addiction.
1. Strategic Planning That Doesn’t Involve a Whiteboard or Post-Its
Say it with me: ChatGPT is not just a copywriter.
You can use it to help shape entire campaign strategies. Give it your goals, audience segments, past campaign performance data, and desired KPIs, and it can:
Suggest the best-performing channels based on your audience
Map out a content funnel (Top/Mid/Bottom—hello, my old friends)
Offer ideas for A/B testing subject lines and CTAs
Draft messaging frameworks for different platforms faster than your “collab brief” meeting ever could
It’s like having that one overachieving coworker who reads trend reports for fun.
2. It Understands Audience Psychology Better Than Most Marketers (Sorry)
One of the weirdest and most wonderful things about AI? It gets people.
Feed ChatGPT a customer persona and ask it to write in their voice. Not just “Gen Z with a short attention span.” Like—Ashley, 26, listens to podcasts about murder and manifestation, works in UX, and hates being sold to.
It will give you eerily spot-on messaging that feels more like texting a friend than “Here’s our newsletter again, hope you read it this time.” And it can tailor tone across platforms: witty for Instagram, polished for email, and emotionally manipulative for your Q2 donor campaign. (JK… but not really.)
3. Data Analysis Without a Degree in Excel Wizardry
Let’s talk nerdy. ChatGPT (especially when connected to tools like Code Interpreter or custom datasets) can interpret campaign analytics and performance data:
“Hey ChatGPT, what patterns do you see in our Q1 email open rates?”
“What time should we post on LinkedIn if we want actual engagement instead of crickets?”
“Which blog topics are leading to conversions, not just vanity metrics?”
And suddenly, your next campaign isn’t based on vibes—it’s based on insights. Groundbreaking.
4. Creative Brainstorming on Demand (No Venti Cold Brew Required)
ChatGPT doesn’t get tired, jaded, or weirdly fixated on alliterative taglines. So next time you’re staring at a blank screen wondering how to make “Spring Savings” sound revolutionary, try this:
“Generate 20 quirky, offbeat headlines for a spring email campaign for eco-friendly cleaning products.”
“Give me event theme ideas based on these three brand values: joy, empowerment, nostalgia.”
It’s like having a writer’s room where no one interrupts you with stories about their dog’s food allergies. Bless.
Real Talk: AI Won’t Replace Marketers. But Marketers Who Use AI Will Replace Those Who Don’t.
Am I saying ChatGPT should run your whole department? Of course not. It doesn’t know that Lisa from Legal always ruins your timelines.
But it is the assistant you’ve always wanted—fast, smart, a little too confident, and willing to help you brainstorm a full rebrand at 2 a.m. if needed.
Use it to think better, plan smarter, and create braver. You’ll still be the star of the show. It’s just helping you skip the filler scenes.
Bottom line? If you’re only using ChatGPT to write captions, that’s like buying a Vitamix to make toast.
Dream bigger, marketers. The robot is here, and it’s not scary. It just wants to help you slay Q3.
Why Marketers Should Read Philosophy—Yes, Even You, TikTok Strategist
Okay, hear me out: marketers should be reading more philosophy. Yes, I’m serious. I know you're probably rolling your eyes and thinking, “Sure, let me just add Plato’s Republic to my TBR list right after I finish my 97th HubSpot whitepaper on optimizing ad spend.” But I swear—this isn’t some pretentious plea to make you look cooler at your next agency off-site. (Though let’s be honest, quoting Kierkegaard over cocktails is an underrated power move.)
This is about becoming a sharper, more empathetic, and wildly creative marketer—the kind of person who doesn’t just follow trends, but understands why they matter in the first place.
1. Philosophy Makes You a Better Thinker (and That’s Marketing Gold)
Marketing is all about critical thinking. What makes someone click? Why does a message resonate? Why did that weirdly low-budget mayonnaise campaign go viral? (Looking at you, Hellmann’s.) Philosophy trains you to unpack assumptions, examine motivations, and dissect logic with surgical precision.
Reading Aristotle on ethos, logos, and pathos is literally just unlocking a 2,000-year-old brand strategy blueprint. He walked so your Q2 campaign could fly.
2. You’ll Write Better. Like, Drop-the-Mic Better.
Marketers are, above all, storytellers. And guess who were the OG storytellers? Philosophers. They just called their stories “dialogues” and included fewer hashtags.
Want to write copy that cuts through the noise? Try reading a little Nietzsche. (I mean, the man basically invented mic drops.) Or grab some Simone de Beauvoir if you want to add depth to your brand’s “female empowerment” message without sounding like an HR-approved Pinterest board.
3. Philosophy Builds Empathy—Which Is the Whole Game
Let’s be real: empathy is the billion-dollar skill no one talks about enough in marketing. You can’t connect with a customer if you don’t understand their pain, dreams, or occasional existential dread while online shopping at 2am.
Reading philosophy forces you to consider other worldviews, challenge your biases, and ask deeper questions like “What is happiness?” or “What does it mean to be free?” And suddenly, you’re not just marketing an app—you’re marketing a solution to someone’s very real, very human problem.
4. You’ll Be Less Annoying at Dinner Parties
Yes, this is selfish. But imagine how much more interesting you’ll be if, instead of saying “I A/B tested email subject lines today,” you say, “I’ve been thinking about how Hume’s theory of perception might explain why people skip ads on YouTube.”
You’ll be the mysterious intellectual of the marketing department. The one who drops Zadie Smith quotes into campaign briefs and still remembers to attach the deck before the meeting. Truly, a unicorn.
5. You’ll Stop Worshipping the Algorithm
We’ve become so obsessed with CTRs, SEO, and KPIs that we forget marketing is still a human endeavor. Philosophy reminds you that behind every impression is a person, not a data point. And maybe—just maybe—there’s more to success than pageviews and likes.
As Socrates probably said after checking his LinkedIn metrics: “The unexamined brand is not worth launching.”
Want to be a better marketer? Read philosophy. It won’t teach you how to go viral on Threads, but it will teach you how to think, empathize, and tell stories that actually matter. Plus, it pairs beautifully with espresso and smug satisfaction.
So go ahead. Dust off that copy of Meditations by Marcus Aurelius. (Or open the audiobook while you’re making Canva graphics—no judgment.) Your campaigns, your audience, and honestly, your soul will thank you.
Now excuse me while I go rebrand Descartes for Gen Z.